Journal.
Thoughts on design, code and craft. Short, concrete, no buzzwords.
New in the journal
The $20 billion default
In 2022, Google paid Apple about $20 billion for one preselected option. Here is a dropdown that shows its default loud and clear: live, with all nine details, ready to copy.
- 0214 October 2026 Insight
The $900 million checkbox
Citibank meant to pay $7.8 million in interest. One box ticked, two settings missing, and the whole loan went out. Try not to make the same mistake.
- 0313 October 2026 Insight
The $300 million button
An online store changed one button and made $300 million more in a year. Here is the button from the reel: live, with all nine details, ready to copy.
- 0407 October 2026 News
New on YouTube: This is metic.
metic. is now on YouTube. The trailer shows what I do in under a minute and a half. Built like a website: from code, frame by frame.
- 0523 September 2026 Insight
Why I don’t use templates
A site builder saves three weeks and costs you recognisability. Why I don’t make that trade, and when it still makes sense.
- 0612 September 2026 Craft
The 200 milliseconds that decide everything
Why some websites feel expensive and others cheap, even though they show the same thing. It is almost always the timing.
- 0701 September 2026 News
Look closer: the new metic. website
New website, new concept: a calm surface, and the construction underneath. Hold down the mouse button, or rest a finger on the page, and you see how it is built.
