AndiG

The starting point

Andi is 23, from Linz, and connects people with the right experts for pensions, wealth building, insurance and financing. He needed everything at once: a name online, a logo and a website that works for 25-year-olds as well as for 65-year-olds.

Name and mark

From several name suggestions Andi chose “AndiG” himself, with capital A and G, plus the domain andig.at. The mark took twelve rounds. Piggy banks, shields and pillars were dropped early, they look like an icon library. A roof-and-dot draft turned out to be taken, as the image search in the European trademark database showed.

What stayed is an A and G monogram constructed from a single circle: the bowl of the G is an arc, the diagonal of the A a diameter, the stem a chord, the crossbar a radius. One stroke weight, straight ends, nothing freehand. The A takes its shape from Andi’s own signature.

From 96 pixels in diameter the mark becomes a seal: two rings and a legend with the four topics. Below that only the mark remains, so nothing becomes illegible. Words like “certified” or “guaranteed” never go into the seal, otherwise it would look like an official seal of approval in financial advertising.

Colour and type

A blue of its own, sapphire, with an 8.4 to 1 contrast on white and deliberately distinct from the blues already used in the industry. Night blue for text and dark mode, ice blue for calm surfaces and an orange that only marks and never fills. The typeface is Strichpunkt Sans at its own width; the legend in the seal is converted to paths, so printers and embroiderers need no font.

The website: a life path

The home page does not ask about products but: where are you right now? A path in 3D leads through six stations, from the first salary via the first car, your own flat, family and your own house to retirement. Click a station and the camera flies there. The things you find there, from the tenancy agreement to household insurance, each open a sheet with the questions that really come up at that point and a direct way to a conversation. Set your age on the ring and you land at the matching station.

Further down the seal turns from topic to topic as you scroll.

The enquiry as a chat

Instead of a form, Andi writes first: “Nice to have you here. What is it about?” You answer with a tap: the topic, where you are right now, phone, WhatsApp or email, then name and number. Questions you saved at the stations come along automatically, and if you arrive from a station you do not have to name it again.

At the end there is a card with everything that will be sent, to check and change. Only then does the enquiry go out, as an email directly to Andi.

Fast on a phone

The site is mostly viewed on phones, so that is where it was measured, with a four times throttled CPU. The scene only draws when something moves: when everything is still it renders no frames at all. If a device cannot do smooth 3D it shows a still image, and anyone who asks for less motion in their system settings gets a calm version. Light and dark switch automatically with sunrise and sunset in Linz, and can still be changed.

The result

Public since 29 October 2026. Plus a logo package with nine versions for print, embroidery and web, a brand world with rules for clear space, sizes and colours, and a website with 100 points for accessibility, best practices and SEO.